LOVING REFLECTIONS® PRODUCTS BY CLARKE AMERICAN SUPPORT BREAST CANCER RESEARCH AND AWARENESS
Initiative has raised more than $230,000 for worthy organizations since 2000

(September 7, 2006) SAN ANTONIO – Since 2000, Clarke American has supported breast cancer research and awareness through the sale of its Loving Reflections® checks and check-related products. Annually during the month of October, National Breast Cancer Awareness Month, these products take center stage as part of Clarke American’s cause-related check program. Through this philanthropic initiative, a portion of the proceeds from Loving Reflections® sales are donated to The Cancer Therapy and Research Center (CTRC) and the Y-ME National Breast Cancer Organization. To date, approximately $230,000 has been contributed to these breast cancer organizations.

“Clarke American’s cause-related check program allows customers to purchase checks that have special significance to them or a loved one and support a meaningful cause at the same time,” said Ashley Collins, Marketing Specialist at Clarke American. “Through sales of our Loving Reflections® products, we proudly support the effort to find a cure for breast cancer, a disease that affects both men and women around the world.”

Last year, Clarke American launched an updated version of its Loving Reflections® check design, which now features a pink foil ribbon on a pink swirled background. Other foiled accents include the words “hope”, “love” and “life”, which appear in the top right corner, separated by pink hearts. A coordinating checkbook cover is available for purchase separately or as part of a ValuePack®, which includes the Loving Reflections® checks and white labels for one value price.

For more than twenty years, National Mammography Day has served as an opportunity to shed light on breast cancer-related statistics and to help create awareness of the need for a cure. According to The American Cancer Society, one in eight women will develop breast cancer in her lifetime, and it is estimated that in 2006 about 212,920 women will be diagnosed with new cases of breast cancer in the United States. Women living in North America have the highest rate of breast cancer in the world and early detection is an extremely important factor in successful treatment of this disease. National Mammography Day is traditionally held on the third Friday of every October. This year it will be celebrated on October 20.

Loving Reflections® checks and checkbook covers are available for purchase through Clarke American’s financial institution partners, via Clarke American’s online order channel www.checkreorderexpress.com or by calling 1-800-355-8123.

About Clarke American
Clarke American, a wholly-owned subsidiary of Clarke American Corp. and M&F Worldwide Corp., is a leading provider of checks and check-related products, contact center services, e-Commerce and direct response marketing solutions for more than 3,200 financial service companies throughout the U.S. Founded in 1874 in San Antonio, Texas, the company works with its financial institution partners to provide innovative product and service solutions that will deepen customer relationships, maximize efficiencies, enhance security standards and improve profitability. Clarke American was the 2001 recipient of the prestigious Malcolm Baldrige National Quality Award in the manufacturing category, awarded by the U.S. Department of Commerce, which is the nation’s highest Presidential honor for quality and organizational performance. For more information, visit www.clarkeamerican.com.

For information about this press release contact:
LaRhesa Pollock
Clarke American
(210)
690-6498

Molly Houser
KGBTexas Public Relations
(210) 826-8899
mollyh@kgbtexas.com

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